You've probably heard of Fjällräven - the Swedish clothing brand that make tough outdoor gear for the harshest conditions. You might, however, not have heard of their annual winter event - the Fjällräven Polar.
So what is it? Well, Fjällräven Polar is an approximately 300km long winter adventure across the arctic tundra. The participants, who will have applied, submitted application videos and then been voted onto the expedition by their peers, steer a dog sled all the way from Signaldalen, Norway, to the forests around Jukkasjärvi, Swedish Lapland.
Oh, and there's the small matter of camping out in the frozen tundra with nothing more than the provided Fjällräven tents, clothing and equipment and some new skills drilled into them by outdoor survival expert Johan Skullman and a team of professional mushers.
And it's not just themselves they'll have to look after. Each has a team of six dogs which they will need to get to know, feed, harness and drive. Sounds great doesn't it? But also kind of tough..
Click HERE to find out how to enter.
Trail's news and features writer Ben Weeks joined the trip in 2013 to see how it compared with trekking in the UK hills, as well as finding out how he coped in the freezing conditions north of the Arctic Circle. This is some of his video diary from the event.
Fjällräven also have a media team on hand to photograph, video and interview the participants throughout the event. They have put together a 30 min documentary of the 2013 Fjällräven Polar which you can view below.
For more information on Fjällräven, the Fjällräven Polar event and how to enter, clickHERE.