Strange but true: the Polartec fleece material in Norrøna's new /29 warm4 upcycled Jacket is made from approximately 40 recycled PET-bottles.
The bottles were collected in Norrøna's home country of Norway and recycled into Polartec's Repreve fabric, from which the fleeces are made.
Understandably, Norrøna is excited and proud to be making a fleece jacket from 100% recycled material, without any reduction in quality compared.
"This way we're saving both raw materials and energy, transportation included."
You could be looking at the future of outdoor gear right here.
Read more and get the jacket at: www.norrona.com