An innovative new touring route designed to reinvigorate tourism in the heart of Scotland was launched today (1 July) at Loch Leven's Larder, Kinross, Perthshire.
The hotly anticipated Heart 200 route, which covers 200 miles around Perth, Stirling, The Trossachs and Highland Perthshire, is designed to encourage more tourists to a region which since 2011 has seen a 17% drop in domestic visitor numbers.
The new Heart 200 website, which acts as an online tourist guide for those wishing to visit the area, is now live at: www.heart200.scot. Visitors can use it as a tool to plan their holidays in this beautiful part of Scotland.
Heart 200 is a spectacular circular route on existing public roads, with sub-routes suitable for walkers, cyclists and bikers as well as motorists. A vast array of visitor attractions and activities can be found in the vicinity of the 200-mile route, which uniquely links Scotland's two national parks, Loch Lomond and The Trossachs and The Cairngorms.
The route, which is a broad 30-mile corridor, encourages visitors to take a wide range of different sub-tours as part of the experience, enabling them to access and enjoy a huge array of visitor attractions, places to visit, restaurants and hotels in the vicinity.