Boost your favourite outdoors project with a share of �100K!


Bovril Great Outdoors Revival project logo

Want to modernise your favourite campsite? Wish someone would repair the eroded path on that stunning Lakeland fell? Keen to help restore the rickety bothy you love to take shelter in and enjoy a hot drink?

Well thanks to Bovril you might just be able to give your favourite outdoor spot a well-deserved makeover�

For over 120 years Bovril has been warming the cockles of outdoor lovers with a mug of the tasty, beefy drink, giving them the strength and energy to enjoy our beautiful landscape no matter how cold it gets.

As Bovril loves the great outdoors � every single, freezing, wind-swept bit of it � as much as you do they�ve decided it�s only right to start helping the more tired bits of the British countryside too with a �100,000 giveaway!

Bovril�s Great Outdoors Revival campaign will see five outdoor projects getting a chunk of the �100,000 prize and all it takes is a nomination from you. So whether it�s a campsite in disrepair, a dishevelled dry-stone wall or a rickety old fishing hut, Bovril wants to hear from you.
Nominating your project couldn�t be easier � simply pick-up a promotional jar of Bovril between October 2009 and February 2010 then visit Bovril's website and enter your details and the reason why your project deserves the cash.

Then it�s just a matter of drumming up enough support to ensure it makes it into the top 100 and on to the judging shortlist.

Remember that the project you pick should benefit as wide an area of the community as possible and should be a revival rather than creating a new project from scratch.

Photos of your nomination are welcome to help with the judging process.

Bovril�s expert judging panel, headed by a celebrity judge, will then choose the most worthy projects and announce the first three projects in January 2010. Another two �judges� choices� will then be selected in March 2010.

Limited edition Bovril flask also up for grabsAnd that�s not all! The first 50 nominations each day will be given a limited edition Bovril flask � perfect for enjoying your favourite hot drink.

With a share of �100K at stake, there�s never been a better time to enjoy Bovril�s savoury goodness � so what are you waiting for? Get nominating!



Click here to nominate your project

Bovril Great Outdoors Revival project

Click here for Terms and Conditions


Terms and Conditions
Open to UK, IOM, CI residents aged 16+. Submit code from promotional packs with location and reason for nomination at Locations must have public access. Up to �20,000 to be spent on each winning location. Locations ranked by number of nominations. Judges will select 1 angling, 1 camping and 1 rambling location from top 100 at 12pm on 28.12.09.  2 remaining locations will be selected from top 100 at 12pm on 28.02.10. Makeovers subject to planning and approvals. Retain labels as proof of purchase. Full terms and conditions: see  Free flasks for first 50 nominations each day from 5.10.09 onwards. Closing date: 28.02.10.