Outdoor gear brand Vaude has scooped five awards at the ISPO trade show in Germany for its commitment to sustainability and innovation
Vaude was awarded the Eco Responsibility Brand Award for its deep commitment to sustainability at the recent ISPO trade fair. The jury was particularly impressed by Vaude’s new Green Shape Core Collection, which consists of 19 sustainable products. Vaude also received an ISPO Gold Award for its innovative Trail Spacer backpack with a 3D knitted back and another three ISPO Awards were awarded to Vaude’s Green Shape Core Collection.
Vaude has recently launched a key research project to find a way of reducing the environmental impact of microplastics released when synthetic apparel is washed. Together with various partners from environmental associations, the scientific community and the textile industry, Vaude has launched the TextileMission research project. Vaude is excited about the initial successful developments and is launching an innovative fleece material made of a biobased, biodegradable fiber. This is one of the innovative natural materials used by Vaude in its new, completely sustainable Green Shape Core Collection.
Fleece has a fuzzy surface that is usually made of synthetic fibers such as polyester. Microfibers are shed when the fabric is laundered and are only partially filtered out by sewage treatment plants. These microfibers often pass through the system and are released into the environment. Since synthetic fibers are very durable and often extremely slow to biodegrade, they pose a threat when they end up in our oceans through the global water cycle. The problem: marine life can confuse these tiny particles with food allowing the plastics to enter the food chain.
TextileMission research project
In September 2017, Vaude came together with partners from the sporting goods industry, universities, WWF Germany, as well as the washing machine and detergent manufacturers Miele and Henkel, to launch the TextileMission research project with funding from the Federal Ministry of Education and Research (BMBF).
First successful results with wood cellulose fibers
Together with Italian manufacturer Pontetorto, Vaude is the first outdoor clothing brand to develop a cosy fleece material that uses TENCEL® on the inner surface. The unique feature of this material is that the micro particles that enter the global water cycle during the washing process can biodegrade completely in seawater.
The TENCEL® fiber is made from 100% wood cellulose, a renewable raw material that has excellent functional properties. The fabric was presented to the public at the Performance Days textile trade fair in Munich in November 2017 where it was honored with the Eco Performance Award.
Green Shape Core Collection
Vaude is using this newly developed material for the first time in its groundbreaking, sustainable Green Shape Core Collection. This collection consists of 19 sustainable products – apparel, footwear, and backpacks – designed for a wide range of outdoor activities. They are characterized by a natural look and feel and combine performance with a feel-good factor and a long service life.
Around 90% of the diverse textile materials used in the production process are biobased, recycled or pure natural materials. Unconventional raw materials such as cow's milk, wood and castor oil are also used. The collection made its debut to an audience of trade experts at the ISPO show in Munich where it won great critical praise as well as the prestigious 2018 Eco Responsibility Brand Award. Starting in August 2018, it will be available at specialist sports retailers.
For more information on Vaude and their range of sustainable outdoor clothing and equipment visit www.vaude.com