Tiso Group, Scotland’s leading outdoor adventure retail specialist is to open one of its Outdoor Experience stores in the highland town of Aviemore within the Cairngorms National Park.
Tiso Aviemore Outdoor Experience, located within the new £10 million Myrtefield Retail Park off Grampian Road, promises to ooze outdoor inspiration when it opens next year. The store will incorporate the specialist key components of Tiso, Alpine Bikes and Blues the Ski Shop, together with a café and soft play area.
Tiso Group, which currently operates 15 stores across Scotland, has a long history serving Scotland’s outdoor community since the company was founded in 1962. The business is uniquely placed through its long established knowledge and experience to offer customer service of the highest levels. Tiso anticipates the store will create in the region of 30 jobs locally. This latest evolution of its established Outdoor Experience concept will span a ground and mezzanine floor creating approximately 12,000 square feet of retail space. The store will showcase an extensive range of brands and products from around the world.
Alongside the well-known names, customers will find exclusive brands and products not available elsewhere. Walkers, mountaineers, skiers, bikers and watersport enthusiasts will all be catered for.Experienced and qualified technicians will full ski and bike servicing, in addition to bike and boot fitting. Visitors will have access to an adventure themed soft play area and a wide range of freshly prepared food and drinks in the Explorer Café.
Chris Tiso, CEO of Tiso Group who grew up skiing and mountaineering in the Cairngorms area, highlighted the significance of the store: “I am immensely proud to confirm the opening of our exciting new Tiso Aviemore Outdoor Experience store. Aviemore is Scotland’s adventure capital and is renowned as a destination for people of all ages to access and enjoy the variety offered by the local mountains, forests, lochs and rivers.
“The area already attracts in excess of 1 million visitors annually and with its diverse attractions and the on-going dualling of the A9, we can expect more people coming to explore an area renowned for climbing, winter-sports, cycling and watersports.
“Opening an Outdoor Experience store in Aviemore is the natural next step for us. I look forward to welcoming customers - new and existing - to our store and for Tiso to complement the choice and knowledge offered by local businesses as part of the wider outdoor community.”
Commenting on the opening, former Olympic skier and founder of the Alpine Training Centre (ATC), Sean Langmuir, said: “From the 1960’s my parents were not only great friends of Graham and Maude Tiso but together they were at the heart of climbing and skiing in Scotland and the Cairngorms in particular. As a local resident and business owner I am delighted to see Tiso opening - their investment in the area only reinforces the view that Aviemore is fast establishing itself as The Outdoor Capital of Scotland.”
The late Graham Tiso and his wife Maude founded Tiso in Edinburgh in 1962. Fifty-five years later the business is still run from offices in Leith above its Outdoor Experience store on Commercial Street. Tiso Group employs more than 300 people across Scotland and the Lake District where it owns George Fisher, the iconic outdoor store in Keswick. JD Sports Fashion Plc invested in Tiso in 2013, however Chris Tiso remains a significant shareholder and the business remains true to its founding principles of commitment to quality of range and service.
For more imformation visit www.tiso.com