New brand campaign goes live across the UK, urging the public to escape the superficial stresses of modern life by reconnecting with others in the outdoors.
A major new brand advertising campaign by Berghaus breaks across the UK today. Rolled out through a mix of mainstream national media, the ‘Time to Get Out’ campaign signals a new direction for the brand. Designed to build a strong emotional connection with consumers, it addresses the stress of modern society and offers a solution.
Using a series of playful and witty executions, ‘Time to Get Out’ urges consumers to escape from the never-stop-always-on daily grind of modern life to the outdoors, with Berghaus positioned as the brand that takes them on the journey. The campaign combines specially commissioned paintings of the outdoors with messages that challenge people, by calling out the superficial things that everyone does on a daily basis and presenting an alternative that benefits mental and physical wellbeing.
Berghaus is using a series of original paintings, created for the campaign by up and coming UK artists Steve Playdell-Pearce, Kitty Cooper, Dot Jupitus and Tom Marsh, and juxtaposed with a selection of provocative messages, such as:
“Stuck in meetings about meetings?”
“Is clicking ‘Next Episode’ the most exercise you’ve done today?”
“Can’t decide which emoji to use?”
Each creative execution signs off with the ‘Time to Get Out’ strapline.
The first phase of ‘Time to Get Out’ will run until March 2019 on multiple platforms, including out of home, press, video on demand, digital radio and TV. The campaign will first appear at strategic out of home locations, in national lifestyle print partners, on social media, and through video on demand, YouTube and digital audio. A broadcast creative execution for ‘Time to Get Out’ is currently being developed with acclaimed director Em Cooper and the campaign will be extended to include TV in early 2019.
To find out more about Berghaus, visit www.berghaus.com.