The Arctic Fox arrives in Manchester!


Leading Scandinavian outdoor brand Fjallraven is set to open its first UK store in Manchester. Located on the prestigious Old Bank Street, the store is being opened in partnership with a long-standing stockist, The Sporting Lodge, who has years of retail expertise.

Fjallraven is already available from a growing network of national outdoor chains and high-quality, specialist independent stores. This new venture gives Fjallraven fans the opportunity to step inside a fully-branded shop where a full product range will be presented within a Scandinavian-manufactured wooden, internal layout.

This new development marks an exciting new step for Fjallraven and follows on from the opening of brand stores in Scandinavia and other key regions, where the introduction of a dedicated shop has enhanced the overall brand presence. Strengthening Fjallraven’s position inthe UK and,in turn, increasing the amount of traffic amongst existing Fjallraven retail partners is a primary objective of this venture.

We are absolutely delighted to be opening our first brand store and feel that the impressive and vibrant location of Old Bank Street is the perfect setting. We hope that opening this new shop will provide a huge boost to our ongoing efforts to build Fjallraven’s brand presence here in the UK, benefiting our existing retailers and also the loyal following of both urban and outdoor consumers we feel very lucky to have cheering us on.
— Ralph White, Managing Director for Fjallraven UK

The Fjallraven store is set to open its doors at 15-17 Old Bank Street, Manchester at the end of November. Its launch will be kicked off with an opening event attended by ambassador Alan Hinkes. Find out more or keep up to date by following Fjallraven on Facebook