British outdoor gear brand Montane has pledged 1% of its own website sales to BMC's ‘Mend our Mountains: Make One million’ campaign to help repair and preserve Britain’s hills and mountains across all 15 National parks.
BMC’s first ‘Mend Our mountain’s’ campaign was launched in an attempt to raise funds to help repair some of the most well used pathways in the UK which underpin our experience of the great outdoors. It was a call to action across the UK’s highest and most beautiful spaces; a warrior’s battle-horn blown from our tallest peaks which echoed down the valleys and roused the passions of a nation. The result exceeded expectation, and over £100,000 was raised ensuring increased access to some of Britain’s most popular peaks and provided support to outdoor preservation schemes across the country.
This time around the target is £1 million – a lofty goal by any metric. Montane, however, have never been ones to shy away from a challenge. They have rallied alongside their BMC partners, and pledge to donate 1% of website sales over the course of the year.
Furthermore, Mend Our Mountains highlighted the pressure which many national parks and public bodies are under. The UK’s love affair with its outdoor spaces is growing, and with that comes an even greater requirement for infrastructure and education. BMC's Hill Walking Development Officer Carey Davies recognised the importance of the brands' involvement in setting a standard for other industry leaders to take an active interest in preserving these environments.
To read more about Montane and the ‘Mend our Mountains’ campaign, visit www.montane.co.uk/mend-our-mountains-i689