One-of-a-kind outdoor experience on a remote Swedish island
Activating the backpacker community with an emotive social media campaign
Competition for an exclusive stopover with an exciting programme at the #GOBACKPACK CAMP
Jack Wolfskin is taking its successful ‘GOBACKPACK’ campaign to the next level in time for the new travel season and is organising its first outdoor camp on an uninhabited Swedish island! The community of adventurous backpackers and cosmopolitan travellers can look forward to unique happenings and a once-in-a-lifetime experience there.
Jack Wolfskin evidently struck a chord with its digital ‘GOBACKPACK’ campaign. Since the creative campaign was launched (in 2017), countless young backpackers have displayed the ‘GOBACKPACK’ flag on their adventurous travels all over the world and have uploaded more than 1,500 videos of their doing so. And the hashtag #GOBACKPACK has been used more than 21,000 times.
THE #GOBACKPACK CAMP
The outdoor specialist is now taking things one step further with its innovative #GOBACKPACK CAMP: an exceptional camp will be set up on the small, remote, private Swedish island Bergholmarna for nine days from 20 to 28 July 2019. JACK WOLFSKIN is organising the entire infrastructure and the unique programme of events, from the kitchen and the tents to the outdoor sports activities, interesting workshops and a music act. A total of 90 people can spend three unforgettable days at the camp during three periods between 20 and 28 July.
THE TARGET GROUP
The target group is anyone who is keen to spend the summer backpacking in Scandinavia. They can win an exclusive stopover at the #GOBACKPACK CAMP by entering various competitions. All they have to do is apply on the dedicated landing page: www.jack-wolfskin.com/camp