The It’s Great Out There Coalition has announced that Alastair Humphreys has agreed to be the first official #itsgreatoutthere campaign ambassador. Humphreys is an adventurer, author and motivational speaker who is best known for the successful #microadventures initiative. He will support and promote #itsgreatoutthere during his numerous public appearances around the world, and through his own online and social media channels.
The It’s Great Out There Coalition is an International Non Profit Association (INPA), registered in Brussels, and set up and launched by the European Outdoor Group (EOG). Run by an executive team and non-executive board, the coalition is leading the pan-European #itsgreatoutthere campaign to inspire more people to get active in the outdoors.
As well as leading the public facing #itsgreatoutthere campaign, the It’s Great Out There Coalition is working with the European Commission to secure financial support for outdoor based projects that are designed to inspire more European citizens to get active. The coalition has initially been funded by membership fees and now has 30 full members, with five associate members, who are collaborating to pursue the objective of getting Europe active in the outdoors.
Organisations that would like to join the coalition or discuss sponsorship options should contact the organisation’s marketing director Arne Strate on firstname.lastname@example.org. For more information about the coalition and the campaign, visit www.itsgreatoutthere.com, or find it on Facebook, Twitter or Instagram.
To find out more about Alastair Humphreys and #microadventures, visit www.alastairhumphreys.com and follow @Al_Humphreys on Twitter and Instagram.