Every day Patagonia gives back to the planet by donating 1% of global sales to environmental grassroots groups.
This year on November 25th – Black Friday – Patagonia will give 100% of global sales from its retail stores and Patagonia.com to support grassroots environmental organisations.
“We wanted to do something on Black Friday to make a big statement, to fund grass-roots activism and engagement,” Patagonia CEO Rose Marcario said in an interview. “We shouldn’t let anyone of any political stripe destroy our planet.” You can read the full statement from Rosie Marcario below.
In addition, there will be a Patagonia Thrift Shop open Thursday 24th and Friday 25th at Village Underground in Shoreditch, London, offering fully repaired, second-hand Patagonia goods from £5 - £80 each.
100 percent Today, 1 percent Everyday
The full statement from Rose Marcario, President and CEO of Patagonia:
"We’re just days from Black Friday, one of the biggest consumer shopping days of the year. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year).
"This year Patagonia will donate 100 percent of global Black Friday sales in our stores and on our website to grassroots organizations working in local communities to protect our air, water and soil for future generations. These are small groups, often underfunded and under the radar, who work on the front lines. The support we can give is more important now than ever.
"We’ll also provide information in our stores and on our website about how to get in touch with these groups and easily be active in your own communities — on Black Friday and every day.
"For decades, Patagonia has demonstrated that caring for our planet is not in conflict with running a successful business. We are always looking for ways to further reduce our manufacturing footprint, including our company’s reliance on fossil fuels. We also fund grassroots environmental organizations by giving away 1 percent of our sales. To date that amount totals $74 million.
"But during a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them. This we know: If we don’t act boldly, severe changes in climate, water and air pollution, extinction of species, and erosion of topsoil are certain outcomes. The threats facing our planet affect people of every political stripe, of every demographic, in every part of the globe. We all stand to benefit from a healthy environment — and our children and grandchildren do, too.
"By getting active in communities, we can effect local change to protect the food we and our children eat, the water we drink, the air we breathe and the treasured places we love the most. And we can impact global priorities, too, by raising our voices to defend policies and regulations that will reduce carbon emissions, build a modern energy economy based on investment in renewables and, most crucially, ensure that our leaders remain fully committed to the vital goals set forth in the Paris Climate Agreement.
"At Patagonia, we will grow and deepen our resolve to protect what we love. We will fight harder and smarter, and use every means at our disposal to prevail for the sake of the country, the planet and the wild places and creatures that need our voice.
"We are here and we’ll keep fighting. 100 percent on Black Friday, 1 percent every day."
#Black Friday #LoveOurPlanet