All the brands and manufacturers are there, and so are our spies from Trail, Country Walking and Trail Running magazines.
Here we'll list some of the new gear that's got them interested as and when the reports come in, so keep popping back to check out the page! We'll also look to add more detail when we can.
Click to jump to manufacturer or scroll down to browse:
A big winner of the OutDoor Industry Awards this year are the Atmos (M) and Aura (F) packs by Osprey. They come in 50 and 60l versions and have a new contoured backsystem and foam harness with mesh that runs right the way down to the hip belt for good ventilation. Solid load bar keeps the weight suspended brilliantly. Plus the 10l lid is removable, and a "flapjacket" (possibly Word of the Show) clips over to become the new lid. Plus (and this is a big trend now) a strap that lets you adjust the backsystem on the go.
Building on the success of their Bora and Zonda fleece/windproof combos, P�ramo are launching low hill and high mountain variants. Enduro is the mountain one. Here's the Bentu, the lower hill option. £185 if bought together or £115 for the fleece and £85 for the windproof. Comes in a handy green version for bird watchers too.
And here's what happens at the end of two days at OutDoor. Nick from Country Walking puts on P�ramo's new £80 waterproof and windproof poncho and pretends to be a Dementor from Harry Potter. Expecto Patronum.
Primaloft's new baby is Performance Down Blend. Hybrid insulation system mixing water-resistant down with Primaloft insulation. They say it dries four times faster than untreated down, retains 90-95% of its warmth when wet and can be machine-washed with no harm to the down. Comes in two versions: Gold (70% goose down, 30% Primaloft) and Silver 60% duck down, 40% Primaloft). Here it is on the Sherpa Nangpala jacket and the rather crazy looking Adidas Terrex DownBlaze.
Carbon boot £250
20 litre pack with crampon bucket underneath and zip opener on the back panel for really easy access. Trail's Graham Thompson says that's a world first.
Leather version of the fab Salomon X Ultra approach shoe.
Rebranding - less plain and functional, more aimed to aggressive outdoor adventure mentality.
Dragon Eye glove with anti-slip (stops liner coming out when you take it off) and full iPhone/pad interface. £40
Thick Trekking sock - completely waterproof. £35
Sherpa Adventure Gear have a new entry-level hard shell waterproof, the Thame (ta-may). £140
And their range of cotton tees now comes with a print of the Everest basecamp trek route on the back.
Also, Tashi Sherpa, the Sherpa who created the brand, is using his Nepal foundation to raise money to educate the 26 children of the 16 Sherpas who died in the Everest avalanche back in March. Friend of the brand Kenton Cool is helping too.
Therm-a-Rest stakes its claim as the leader of all forms of premium, outdoor camp comfort with the release of premium hammocks.
TREO Chair Offers Unparalleled comfort in a small, compact package.
Solis is a range of warm-weather tents with almost entirely mesh inner, save for some fabric strips to carry rain off. This is the £180 two-person Mistral.
How cool is the Starwalker? Or warm, in fact. Sleeping bag that zips off to become a, well, wandering about suit. Genius.
Transit series - travel packs with rucksack straps. £50.
Traverse - new rucksack range to fit in between Contour and Khumbu, comes in 30 and 40 litre versions. Suspended back system (the others use Airwave).
Big shake-up of the Vaude rucksack range. Our fave is the new Asymetric with sliding backsystem. Comes in 38+8 and 48+8 for ladies and 42+8 and 52+8 for chaps. Prices from £120 to £130.