Outdoor clothing brand Columbia have announced that they are playing an important role in this year's Winter Olympics - designing, producing and supplying the U.S., Russian and Canadian Olympic Freestyle Ski Team uniforms.
The full press release from Columbia reads as follows:
"We are extremely proud to share that Columbia has unveiled its Olympic Uniforms for the U.S., Canada, and Russia Freestyle Ski Teams to the world. The unveiling took place at the Deer Valley Freestyle World Cup that will help determine who is named to each nation's Olympic team.
"Columbia's uniforms will be worn by national athletes competing in the following events:
United States: Moguls and Aerials
Canada: Moguls, Aerials, Slopestyle and Half Pipe
Russia: Moguls, Aerials, Slopestyle, Half Pipe, and Skicross
"Freestyle skiers are a great fit for Columbia, not only because they continue to try stuff in every competition, but also because we can apply the athletes' feedback to our broader line of outerwear. The Olympic uniforms, nine in all, represent some of the most innovative, high-performance pieces that Columbia has ever produced. Our design team met with the athletes several times to obtain feedback, exchange ideas, and share their inspiration.
"The uniforms employ several new technologies - from our patent-pending LightRail zippers to snow camo designed to mask movement on the slopes. And to honor each country's history and the athletes' desire for self-expression, we integrated fresh graphics and interchangeable patches that can be switched and traded with other nations.
"The Deer Valley unveiling ceremony kicked off a multi-day event in which Columbia had a huge presence at the Deer Valley Freestyle World Cup. More than 20,000 fans at the World Cup had a chance to meet the athletes in the Columbia tent, obtain autographs and check out the uniforms and other Columbia gear. The event concluded with an exclusive preview of our complete Fall 14 line, including several in-line designs that were directly inspired by the Olympic uniforms."
To view more from Columbia visit www.columbiasportswear.com