Sometimes promotional videos are brilliantly off the wall.
They take a subject, turn it on its head, add a dash of creativity, and produce something that's intriguing, informative, inspiring, and a work of artistic genius.
On other occasions, however, they leave you open-mouthed, scratching your head and wondering what your eyes have just witnessed.
This promo from Valandre definitely falls into the latter category. Not only is it ever-so-slightly sinister, we're not ashamed to admit that we simply don't get it.