Can Patagonia save the world?

A profile on Patagonia founder Yvon Chouinard, and his moral views which set an industry standard for ethical, environmentally friendly gear production. Learn about Patagonia’s 1% for the planet, and hear from the great Yvon himself – who, apart from founding a top gear company, also caused a small climbing revolution when he invented hexentrics, reinvented axes, pitons and crampons for use on hard rock climbs.