We could have done something half as good in Photoshop� but for ultimate authenticity, the Trail logo on the top of the March issue of the UK's best-selling hillwalking magazine (out now!) was actually sculpted out of ice for real.
Created by chainsaw sculptor Martin King (www.icecarver.co.uk) � who has competed in the world ice carving championships � the logo was cut from a single block of ice then sprayed with air to create the white frosted effect.
This was then photographed and this month, in a rather timely fashion, created the 'chilly' effect that adorns the magazine's logo of the new edition. The image (above right) shows the original transparencies of the shoot.