The Outdoor Capital of the UK, Lochaber Chamber of Commerce’s tourism brand, has just unveiled its new custom wrapped gondola at Nevis Range Mountain Experience, Fort William. The branded gondola has been unveiled alongside the launch of The Outdoor Capital of the UK’s most recent digital marketing campaign, 'Connect to your Adventure' which utilises the #myoutdoorcapital hashtag.
The hashtag is being promoted on the sides of the gondola to encourage visitors to Nevis Range to share the highlights of their holiday in Fort William and Lochaber, The Outdoor Capital of the UK, on social media channels using photos and short video. And by sharing their experiences using the hashtag #myoutdoorcapital they are automatically entered into a competition for a chance to win another stay in the area.
The prize has been put together with member businesses to create an adventure holiday of a lifetime for one lucky winner: a stay at Sunnyside Croft Camp Site in the beautiful village of Arisaig, surrounded by stunning coastline and some of the most spectacular views in the world, an archery lesson with Arisaig Archery and a beautiful meal at The West Highland Hotel in Mallaig!
The Outdoor Capital’s Nevis Range branded gondola is one of 74gondolas that transport visitors from the Base Station at 91m (300ft) to the Top Station at 650m (2150ft) on Aonach Mor, beside Ben Nevis, all year round. The gondolas run every day (weather permitting), rotating on a continuous cycle. The journey takes just under 15 minutes and is suitable for all age groups and most wheelchair users.
To find out more about The Outdoor Capital of the UK visit their website at www.outdoorcapital.co.uk or follow them via their social media challenges below.