LifeStraw’s 'Follow the Liters' (sic) program is an ongoing campaign that follows a simple formula. When a consumer buys any LifeStraw water filter or purifier, one school child in a
developing country receives safe drinking water for an entire school year. This is achieved because a portion of the proceeds from retail sales is used to purchase and distribute high-volume LifeStraw water purifiers to school children in rural Kenya and rural India that don’t have access to safe drinking water, and to educate them on safe water practices.
In February, LifeStraw will distribute 2,652 LifeStraw Community water purifiers and educate over 257,000 children and teachers at 380 schools in western Kenya and Homa Bay. After this distribution, 1,011 schools will have the purifiers, providing ongoing access to safe water to more than 618,000 school children. 'Follow the Liters' has the goal of reaching over one million school children by 2018.
LifeStraw has also expanded its Safe Water Fund, an online non-profit platform that enables socially conscious individuals and organisations to support safe water programs. In 2015, the Fund mobilized access to safe water for victims following the earthquake that struck Ecuador in April and the hurricane that destroyed parts of Haiti in October.
For more information of LifeStraw water filtration systems visit www.lifestraw.com.