Alpkit, the online only and direct to consumer outdoor gear chaps and chapesses have announced the opening of their first Alpkit showcase store n Hathersage in the Peak District National Park on Friday 14th April, with a further ‘Grand Opening’ weekend planned for the weekend of 28th April - 1st May.
But why would the brand - who are famous for their excellent value direct-to-consumer service provided by their website - want to open a bricks and mortar store and move themselves into competition with the existing high street retailers already based in Hathersage?
"We want to give our customers the opportunity to see and experience our products directly, it will give us a chance to portray our personality in a more direct way (something we’ve loved doing at shows over the years) and it’ll also let us reenforce our award-winning customer service with those using and interested in buying our gear, to offer advice, listen to feedback and chat about what we’re all up to, where we’ve been on holiday, that sort of thing.
"This is where our staff team will play a huge part, which is why we have found a crack team of Store Heroes, Mark, Dan, Ben, Lola and (Fast) Freddie are the core team and will be there to provide service with personality that goes above and beyond the expected.
"We really are a little giddy with excitement (or is that the paint fumes) to be moving into Hathersage, right in the heart of the Peak District. It’s a place we’ve been visiting for years, not only for the outdoor Mecca that is Outside, but also for honing technique on the grit of the legendary Stanage Edge.
"Our store will not only represent our range of outdoor equipment, it will also consist of a dedicated room for our Sonder bikes too, with in house Bike Guru, Demo Bikes and workshop."
So does this mean the end of Alpkit's internet empire? Far from it. They'll be continuing with their established online presence, and will remain a direct to consumer brand. Indeed, Alpkit are keen to point out that although they will have a store of their own, they won't be working with other retailers or third parties. As they say, they have their own way of doing things
and the best way to maintain that is to do it themselves.
"We really hope that we can do Hathersage and its community justice and help maintain the long standing tradition it has as a destination for those who just love getting outdoors and enjoying all sorts of activities. The store is on Main Road in Hathersage, right next the brilliant Coleman’s Deli and just up the road from those lovely guys at Outside."
For more information and to check out their online store visit www.alpkit.com