Re-brand double-whammy as two veteran organisations change their names
The British Mountaineering Council (BMC) and Mountaineering Council of Scotland (MCofS) today announced they will be changing their names.
First came the BMC, which will now be known as Climb Britain. The Welsh wing of the organisation will become Climb Cymru. A new logo was unveiled to mark the change, which will be 'phased in' over the next year.
The 72 year old organisation which was founded in 1944 claims the change will not affect its core values.
Dave Turnbull, CEO of the BMC/Climb Britain, comments: “the word ‘climb’ is evocative, something ingrained in us as children when we climbed our first tree or hill. It’s also a word that unites hill walkers and all forms of climber.
“Now, whether you’re climbing a hill, a snowy mountain, a vertical rock face or an indoor wall - Climb Britain will be there to help.”
The move has been supported by legendary mountaineer and Everest summiteer Sir Chris Bonington, who says the BMC needed to ‘move with the times’.
Meanwhile The Mountaineering Council of Scotland (MCofS), the representative organisation for hillwalkers, climbers, mountaineers and ski-tourers who live in Scotland or enjoy Scottish mountains, has announced that it will rebrand as ‘Mountaineering Scotland’ following consultation with members.
Commenting on the change, Chief Executive Officer, David Gibson said: “The MCofS has represented the interests of its clubs and members since 1970. We are proud of our heritage and achievements, but we recognise that times are changing and tailoring our brand and communications to new audiences is essential.”
The ‘Council’ in the MCofS title originates from when it was formed as a body representing 16 mountaineering clubs. Since then it has grown to over 13,000 members and 140 affiliated clubs.
David Gibson: “Our reach and ambitions have understandably grown in the last half century. We value our current members greatly, but recognise that they represent a modest proportion of the many thousands who enjoy Scotland’s fantastic mountains, and who can benefit from our work safeguarding access, promoting mountain skills and safety, developing our sport and protecting the mountain landscape."