With over 300 million shoes being discarded and thrown away each year in the UK, national outdoor retailer Mountain Warehouse launches Re-Boot, a walking boot recycling initiative, to encourage customers to donate their old outdoor footwear at Mountain Warehouse stores* for charity.
The boots and shoes will be recycled by the United Shoe Recycling Company and all funds raised will be donated to outdoor youth charity British Exploring Society.
United Shoe Recycling Company encourages people to dispose of their shoes responsibly and focuses on looking after the environment by tackling challenges of both global poverty and waste.
Development Executive at United Shoe Recycling Company, Aidan Gaule explains,
�The benefits with our recycling scheme are many and our mantra is Reduce-Reuse-Recycle. Recycling your shoes will make a big difference to your environment and contribute to preserve precious landfill.�
The funds raised from the campaign will go towards sending young people aged 16-25 on life-changing expeditions with the aim of developing confidence, teamwork and leadership skills to use in later life.
British Exploring Executive Director, Lieutenant General Andrew Graham CB CBE, said,
�British Exploring Society takes people to the end of the path � and keeps going. Leaders and explorers on any expedition need the right equipment, so we are very pleased and proud to be teamed with Mountain Warehouse for this innovative boot recycling project. British Exploring hopes this exciting campaign will help to put a fresh spring in the step of everyone who takes the opportunity to clear out the old boots, get strapped up for new adventures and hand them on to make a difference in the world out there.�
All donating customers receive a 20% discount on a new pair of walking boots on the day of recycling in store.
A weekly photo competition will run simultaneously entitled �If These Boots Could Talk�. A pair of walking boots will be given away each week for the duration of the campaign to the customers who share the best photo and story of their old boots using #MWreboot on social media.
For more information, please visit our website.
*Selected stores only, please find list of participating stores at www.mountainwarehouse.com/reboot