Arc'teryx, the technical leader in outdoor performance apparel and equipment, is set to open its first European flagship store in the St James's area in London Piccadilly this summer.
Opening at the end of August 2015, the new store marks the start of a programme of expansion being undertaken by Arc'teryx which will see the brand open a limited number of flagship stores in key international cities.
The 4,000 sq foot store at 211-214 Piccadilly is set over two floors, providing the perfect backdrop the showcase a comprehensive range of Arc'teryx products including high performance outdoor clothing, as well as snow sports apparel, footwear, harnesses and packs.
Consumers will also be able to experience the Arc'teryx pillars of design, craftsmanship and performance through interactive display and technology areas throughout the store. A Community zone, run in association with the BMG (British Mountain Guides), will provide a space for alpine enthusiasts to plan trips; study maps and record their latest summits and adventures.
Adam David Ketcheson, VP/ Senior Director Marketing and B2C Arc'teryx said: "London has an active community who deal with the challenges of inclement weather. It's also a hub of fashion and design, and the minimalist aesthetic of Arc'teryx fits perfectly into the London environment and the UK outdoor community at large. In Piccadilly, our customer will be able to experience our commitment to design, craftsmanship and performance through our product, technologies and people."
On 5-6th September, Arc'teryx is running a Grand Opening Weekend with giveaways, fresh juice bar, and Gore-Tex™ demos. A team of Arc'teryx sewers will be making exclusive hand-sewn Gore-Tex lunch bags for people to take away.
Fancy winning an all expenses paid trip to Whistler, BC and two Arc'teryx outfits? Between 10-11am on 5th September, Arc'teryx is running the Deep Winter Instagram contest. Simply go to Arc'teryx Piccadilly, take a selfie & post to Instagram - the winner will be announced at midday and must be available in the store to claim the prize immediately.