What the Pluck? Patagonia's traceable down

Patagonia have the highest assurance of animal welfare in the apparel industry. Period. No other company goes to the lengths Patagonia does.

In 2002 Patagonia reintroduced down into the product line not examining where it was coming from and how it was produced. In 2010, they were called out for animal cruelty in its down supply chain. Instead of playing defense, we met public criticism with transparency - taking a deep look at our failings and discussing openly our mistakes and intentions for fixing them. We poured resources into making it right - developing the highest standard for animal welfare in the business - and now we're encouraging other companies to join us in meeting this same high bar.

As a result of this tireless effort, all Patagonia down products now contain only 100% Traceable Down. All of the down in all of our products can be traced back to birds that were never force-fed, never live-plucked - and we don't allow blended down, period. Patagonia 100% Traceable Down provides the highest assurance of animal welfare in the apparel industry.

TraceableDown_FP_GM_Art-(2).jpg