As part of its campaign to strengthen its brand-awareness within the UK, Swedish outdoor-clothing expert Fjallraven has announced a new partnership agreement with the RAF Falcons Parachute Display Team. Running for a minimum of 1 year, the new agreement sees Fjallraven become one of the elite team's official kit sponsors.
Widely recognised as the UK's premier military parachute display team, the RAF Falcons need to be able to rely on their kit 100% of the time. Renowned for its highly functional and durable equipment, Fjallraven offers an excellent match with the team's requirements. The company will provide the Falcons with a wide range of high-performance garments including the lightweight yet durable Abisko Trousers and matching Jacket. Each team member's kit list will also include a high-performance Keb Fleece and a Pak Down Vest which is filled with Fjallraven's ethically-sourced and superior down insulation, allowing each individual to adapt their clothing to suit different weather conditions. Fjallraven will in turn benefit from significant brand exposure gained at the team's extensive diary of display events and shows.
Andi Hayman, National Sales Manager for Fjallraven's UK distributor Rosker Ltd, commented "We are delighted to be working with the Falcons Parachute Display Team as an official kit sponsor. As well as putting some of our most popular garments through their paces, the partnership should also play a key role in helping to build brand-awareness around the UK".
The sentiment was echoed by the Falcons' commanding officer Flight Lieutenant Chris Bailey who added" "The Royal Air Force Falcons Parachute Display Team are renowned for high standards and excellence, and we see the same in Fjallraven, whose principles and high quality are well established. We require our clothing and equipment to be durable, reliable and look professional and Fjallraven have provided this, both quickly and with expert customer service. Looking to the future I can only see our relationship going from strength to strength."
The Falcons Parachute Display Team will attend demonstrations around the UK. To find out more about any forthcoming events visit the website, www.raf.mod.uk/falcons. For more information about Fjallraven visit www.fjallraven.co.uk.