Cicerone - new guides for old!

By LFTO News Team

Gear news

14 February 2012 15:00

Outdoor publishers Cicerone are offering users of their guidebooks the chance to part-exchange their old guidebooks for a brand new edition as part of a unique new scheme.

The ‘new guides for old’ scheme means customers can get hold of the latest editions of their Cicerone guides at a fantastic 50% discount, simply by trading in their previous editions.

Cicerone has been running a trade-in scheme for their popular Lakeland Fellranger series for some time. They have now decided to extend it across their full range of guidebooks so more people can benefit from the offer.

Cicerone’s Marketing Manager Sarah Spencer explained: “Our guides last for years and customers often hold on to well-worn copies. But the landscape changes, new facilities may open or paths might be closed or re-routed, so information can get out of date. We want to continue to provide people with the best and most reliable guides to the hills, so we’ve decided to offer our customers the chance to exchange their guides for the latest editions at 50% discount."

The scheme will certainly be a great opportunity for long-standing users of Cicerone’s handy guides to bring their library up to date. Some may be tattered and battered, each rain soaked page or crumpled cover could no doubt tell a story, but they don’t mind what condition the guide is in. It may even look as good as new but if there’s a more recent edition available it’s yours at half the price.

Ready to grab some new guides? It couldn’t be easier to start swapping. All you have to do to take advantage of this great offer is visit www.cicerone.co.uk/swap and download a ‘new guides for old’ form. Simply send the form, along with your old book, to the address given below, and you’ll soon receive a new edition of your guidebook in return.

Full terms and conditions can also be found at www.cicerone.co.uk/swap